Kyla
Kyla
Healthcare by medical doctors enabling live longer and healthier.
Healthcare by medical doctors enabling live longer and healthier.
About App
About App
Kyla offers a streamlined healthcare experience, featuring online and in-person consultations, longevity guidance, health insights, and lab tests to empower users in managing their health effectively.
The app empowers users to take control of their health, with a focus on extending lifespan and achieving long-term well-being.
Kyla offers a streamlined healthcare experience, featuring online and in-person consultations, longevity guidance, health insights, and lab tests to empower users in managing their health effectively.
The app empowers users to take control of their health, with a focus on extending lifespan and achieving long-term well-being.
2022 – Now
Product design
UI UX
Mobile/Web design
ASO materials
HealthTech
PHM/EHR
AI
2022 – Now
Product design
UI UX
Mobile/Web design
ASO materials
HealthTech
PHM/EHR
AI
It is a super product with few analogs—a MedTech AI-based mobile app. It is not just healthcare, it is a multi-service product with its own doctors, data researchers, clinics, lab tests, proprietary risk and diagnostic engines, goal-setting services, health data insights, and longevity programs. This allows users not only to address health issues but also to significantly extend lifespan.
If Bryan Johnson wasn’t spending $2M on his biohacking protocols, he would likely use Kyla.
Background
Background
I have a strong interest in healthcare-related products so that’s why I wanted to join the Kyla company and help them improve their mobile app experience. Back then, in 2022, the app wasn’t in a good shape. The App Store rating was 2.3 and according to what users shared publicly, they weren’t satisfied and didn’t want to use it.
I have a strong interest in healthcare-related products so that’s why I wanted to join the Kyla company and help them improve their mobile app experience. Back then, in 2022, the app wasn’t in a good shape. The App Store rating was 2.3 and according to what users shared publicly, they weren’t satisfied and didn’t want to use it.
The good news that over the past 2 years, the app was significantly changed due to improvements and new features. It is very important since the revenue of healthcare apps is growing like it's on protein ($3.4B, US 2023 and aiming for $10B in 2027), and Kyla wants a piece of it.
The good news that over the past 2 years, the app was significantly changed due to improvements and new features. It is very important since the revenue of healthcare apps is growing like it's on protein ($3.4B, US 2023 and aiming for $10B in 2027), and Kyla wants a piece of it.
My Responsibilities
My Responsibilities
Design Process
Design Process
I’m working closely with PMs, developers, clinical director, analysts and the marketing team.
I’m working closely with PMs, developers, clinical director, analysts and the marketing team.
Tools
Tools
Figma
Maze
UserTesting
Tableau
JIRA
Forms
Strategy
Strategy
I conducted separate interviews with the key members of the product: product manager, co-founder, Flutter lead and QA lead, to understand the product vision and the current issues they wanted to address with my help.
It was a starting point for creating initial requirements and providing a design strategy from my side.
I conducted separate interviews with the key members of the product: product manager, co-founder, Flutter lead and QA lead, to understand the product vision and the current issues they wanted to address with my help.
It was a starting point for creating initial requirements and providing a design strategy from my side.
The key features that I had to improve or create from scratch.
The key features that I had to improve or create from scratch.
Discovery & Research
Discovery & Research
I've been in a situation already when a product was live and being used, but it required a lot of improvements, and user satisfaction rate was low.
So I started with a classical Heuristic evaluation observing each screen, explaining any issues, and providing recommendations via a report. Also, the design process and collaboration with developers and QA.
I worked closely with PMs and an analyst to define and set the necessary metrics for key app services in Tableau to get real data.
This allowed us to identify drop-off screens, as well as usage and engagement issues, which were then analyzed and planned for upcoming updates.
I collaborated with PMs and representatives in our clinics who had direct feedbacks from patients (complains and wishes regarding the app). Also, to get the full picture, I used Maze to test new designs or Usertesting for reviews.
That insight pointed out what issues should have been fixed first in order to improve metrics for the current product: app navigation, insurance, after-visit
Since Kyla was planned as a super app (it has many services) I had to discover different healthcare domains in order to find our key competitors.
The good thing about existing products is that it is possible to gather more detailed information about current customers, focusing on their needs and experiences.
We identified who was using the app the most and determined our target audience for the new services according to the business requirements. This led us to define the following three types of users.
Sales Manager
Goal
Regularly undergo medical check-ups and tests to meet company and insurance requirements.
Teacher
Goal
Quickly book consultations, and receive test results whenever any symptoms or health concerns arise.
Entrepreneur
Goal
Increase awareness of his health to extend life, improve quality of life, and maintain overall wellness.
Design Challenges
Design Challenges
I had to deal with two challenges simultaneously: fixing the current design, which was already in use and required improvements, and creating new features.
I suggested starting with a design system using Atomic Design to restore mocks and user flows in Figma. Having needed components allowed me switching between different tasks.
I had to deal with two challenges simultaneously: fixing the current design, which was already in use and required improvements, and creating new features.
I suggested starting with a design system using Atomic Design to restore mocks and user flows in Figma. Having needed components allowed me switching between different tasks.
Information
Architecture
Information
Architecture
I focused on the architecture and on presenting the new navigation. This was crucial because the app already had navigation issues, and we needed to ensure that upcoming services would be easily accessible in the app.
I focused on the architecture and on presenting the new navigation. This was crucial because the app already had navigation issues, and we needed to ensure that upcoming services would be easily accessible in the app.
Concept
Concept
When I work with mobile design, I always use sketching. It allows me to focus and visualize key issues and ideas right away before getting deeper into the high-fidelity process.
When I work with mobile design, I always use sketching. It allows me to focus and visualize key issues and ideas right away before getting deeper into the high-fidelity process.
Some Improvements in Detail
Some Improvements in Detail
All changes were based on data, UI UX principles, new requirements, user feedbacks and usability tests. Here are some examples of the redesigned screens + numbers.
All changes were based on data, UI UX principles, new requirements, user feedbacks and usability tests. Here are some examples of the redesigned screens + numbers.
“54% of appointment bookings that occur during working hours are made on the go”
“54% of appointment bookings that occur during working hours are made on the go”
Appointment Scheduling Statistics, 2023
Appointment Scheduling Statistics, 2023
Doctor Consultation
Doctor Consultation
The main service I've been working on the most, consultation, consists of appointment booking, check-in, consultation, and after-visit summary. The new CSAT is 4.6+ based on over 1K reviews.
Lab Tests
Lab Tests
The feature that was designed from scratch – Lab Test with Biomarkers. Customers now can order a lab test at a clinic or at home. When the result is complete, Kyla analyzes the data and provides health insights, biomarker ranges, and health risks.
Medication Goals
Medication Goals
The new feature I've designed from scratch is a part of the Longevity program, which provides users with personalized health goals. According to statistics, coordinated and controlled treatment empowers doctors to significantly improve patients' health outcomes.
The new feature I've designed from scratch is a part of the Longevity program, which provides users with personalized health goals. According to statistics, coordinated and controlled treatment empowers doctors to significantly improve patients' health outcomes.
Nutrition Goals
Nutrition Goals
Another Longevity-based personalized goal I worked on focuses on nutrition. It allows users to manage their diet and find foods in the app that are prescribed by a doctor. Users can even order these directly from providers through the app.
Another Longevity-based personalized goal I worked on focuses on nutrition. It allows users to manage their diet and find foods in the app that are prescribed by a doctor. Users can even order these directly from providers through the app.
Design System
Design System
I manage UI libraries for several projects, including the mobile app and the PHM portal for doctors. All of them are based on the Atomic Design methodology.
For the Kyla projects I use the Atomic Design methodology.
ASO Materials
ASO Materials
Besides the design for the main products, I also had to redesign the screens for the App Store. For iPhones and iPads separately.
I also had to redesign the screen for the App Store. For iPhones and iPads separately.
Result
Result
Over the past 2 years, the app was significantly changed due to improvements and new features.
Over the past 2 years, the app was significantly changed due to improvements and new features.