Costs
Costs
Costs
Costs
Expense tracking iOS app for family and personal finances.
Expense tracking iOS app for family and personal finances.
Expense tracking iOS app for family and personal finances.
Expense tracking iOS app for family and personal finances.
Expense tracking iOS app for family and personal finances.
About App
About App
Costs is an expense tracking app that helps to manage your bank and cash transactions and gives you insights into your personal or your family finances.
The main value is to have a personal pocket assistant 24/7 who does all accounting for you so you could know where your money goes all the time.
Costs is an expense tracking app that helps to manage your bank and cash transactions and gives you insights into your personal or your family finances.
The main value is to have a personal pocket assistant 24/7 who does all accounting for you so you could know where your money goes all the time.
My Role
Research, UI Design, Prototyping, Landing design, Marketing materials
My Role
Research, UI Design, Prototyping, Landing design, Marketing materials
Client
Costs
Client
Costs
Industry
Fintech
Industry
Fintech
Year
2019
Year
2019
Background
Background
The client reached to me and asked to fix his iOS application that had almost no customers and was far from what he expected in the very beginning. After a quick discussion, I suggested the fix strategy and explained all stages that were required to make the app better.
The client reached to me and asked to fix his iOS application that had almost no customers and was far from what he expected in the very beginning. After a quick discussion, I suggested the fix strategy and explained all stages that were required to make the app better.
UI/UX Review
UI/UX Review
At first, I’ve provided a UI/UX review and presented all issues via a report file with all screens, specific interactions, UI problems, UX problems, usability testing videos, and even bugs. It was the first step of the discovery phase. Then I started conducting user and market research.
At first, I’ve provided a UI/UX review and presented all issues via a report file with all screens, specific interactions, UI problems, UX problems, usability testing videos and even bugs. It was the first step of the discovery phase. Then I started conducting user and market research.
Revealing the app issues
One of many screens below that represents issues
Revealing the app issues
One of many screens below that represents issues
Comparing the Sign-Up feature with competitors
I reviewed and compared many sign up forms that confirm the registration issue
Comparing the Sign-Up feature with competitors
I reviewed and compared many sign up forms that confirm the registration issue
Research
Research
I used the techniques below that helped me to evaluate the product, users, and market before starting the design process.
The design trip has started with user testing and possible use cases when a user might need fake noises.
I used the techniques below that helped me to evaluate the product, users, and market before starting the design process.
Competitors
Features, Usability, Pros & Cons, Users’ feedback.
Features, Usability, Pros & Cons, Users’ feedback.
Interviews & Usability Testing
Interviews & Usability Testing
I’ve talked to people about money-tracking problems and their needs. I've conducted the usability tests with the previous version.
I’ve talked to people about money-tracking problems and their needs. I've conducted the usability tests with the previous version.
Surveys
To get more insight, I created an online poll to find out what kind of experience users have.
To get more insight, I created an online poll to find out what kind of experience users have.
Market Research
Market Research
Comparative data gathering of the main competitors on the market: values, UX, monetization, marketing etc.
Comparative data gathering of the main competitors on the market: values, UX, monetization, marketing etc.
Main Features
Main Features
After getting all the initial feedback, I've revealed the main features that users needed.
After getting all the initial feedback, I've revealed the main features that users needed.
Concept
Concept
I prefer to split the design process into 3 levels: (1) sketching at the beginning and then discuss it with the team, (2) wireframing, testing usability and creating UI library, (3) final visual design.
I prefer to split the design process into 3 levels: (1) sketching at the beginning and then discuss it with the team, (2) wireframing, testing usability and creating UI library, (3) final visual design.
I prefer to split the design process into 3 levels: (1) sketching at the beginning and then discuss it with the team, (2) wireframing, testing usability and creating UI library, (3) final visual design.
Sketching
Wireframing
UI Design
Usability Testing
Usability Testing
I had prepared a research plan, several clickable prototypes for the core features, and chose testers with and without money tracking experience.
I had prepared a research plan, several clickable prototypes for the core features, and chose testers with and without money tracking experience.
UI: Bank Sync
UI: Bank Sync
The bank sync feature allows to connect more then 3000 financial institutions in 62 countries. The app doesn't store or collect any credentials from bank accounts. All data is secured.
The bank sync feature allows to connect more then 3000 financial institutions in 62 countries. The app doesn't store or collect any credentials from bank accounts. All data is secured.
Multi-User
Multi-User
The most valued feature for families and business partners who want to manage accounting together. Just send an invite to your wife or girlfriend
and now you know where you money goes.
The most valued feature for families and business partners who want to manage accounting together. Just send an invite to your wife or girlfriend and now you know where you money goes.
The most valued feature for families and business partners who want to manage accounting together. Just send an invite to your wife or girlfriend and now you know where you money goes.
The most valued feature for families and business partners who want to manage accounting together. Just send an invite to your wife or girlfriend and now you know where you money goes.
The most valued feature for families and business partners who want to manage accounting together. Just send an invite to your wife or girlfriend and now you know where you money goes.
Dynamic Filters
Dynamic Filters
My favorite feature which does filtering by using dynamic selection: all filters are depend on each other and display results according to user's selection. It is easy to find any transaction by hashtags, users, currency and so on.
My favorite feature which does filtering by using dynamic selection: all filters are depend on each other and display results according to user's selection. It is easy to find any transaction by hashtags, users, currency and so on.
UI Library
UI Library
The screen below represents the library of all UI components which were prepared according to the Atomic Design approach. This design system allows managing app design easily on different levels.
The screen below represents the library of all UI components which were prepared according to the Atomic Design approach. This design system allows managing app design easily on different levels.
Website Design
Website Design
According to the app design I was also responsible for a responsive landing page design. The whole work required content creation, marketing activities and preparing the legal information.
According to the app design I was also responsible for a responsive landing page design. The whole work required content creation, marketing activities and preparing the legal information.
Result
Result
The updated version was successfully designed, developed, and launched on App Store. The user-to-customer conversion rate is almost 10%.
We're gathering feedback, polishing experience, and developing new features.
The updated version was successfully designed, developed, and launched on App Store. The user-to-customer conversion rate is almost 10%. The next big step is to launch an Android version.
We're gathering feedback, polishing experience, and developing new features.
