I grew up at startups — worked on B2B and B2C products, web and mobile, including companies that built both software and hardware. I also freelanced on Upwork. I’ve always been comfortable wearing different hats and leading projects from scratch, especially when it means creating useful and meaningful things.
The reason I prefer startup culture is the integration between product, users, and business — and the way teams work together from start to finish, then keep updating, failing, fighting, and improving again. Not just hand things off and walk away. Plus, you gain different skills and knowledge — not just design-related. And when a team truly works well together, eventually they get what they’re aiming for.
WORK FACT
At Leantegra (IoT), I helped build products from the ground up. We landed clients in 13 countries and raised $3.1M in funding.
Things got serious for me in the mobile space when I started playing in Xcode with SwiftUI, which blew my mind when it was first introduced at WWDC. Mobile always felt more personal and tangible to me. The coolest part? As a solo maker, you can take an idea from nothing and turn it into something real, something that actually helps people. It’s no longer just a prototype it’s a real product, built with actual code: front end, back end, API + testing. A full-stack product.
Being into healthy living, I chose my first personal iOS project in the healthcare space, specifically around food. Back then, I was constantly Googling nutrients to figure out what I was actually eating, so I built an app to do it faster and easier. The app was later featured on a French Youtube tech channel and called “Yuka for natural foods.” Later, my sister would call me the Food Gestapo.
HEALTH FACT
Food is the biggest lifestyle factor for long-term health – nearly 30% of the impact. More than sleep, workouts, or stress.
I’m not a real developer, just someone who knows enough Xcode and SwiftUI to get simple things working. Of course, I use AI to do the heavy lifting, but who doesn’t? These days, working without AI feels like building IKEA furniture without the manual.
I wish I’d embraced marketing earlier. In today’s overcrowded mobile space, building the app is only half the job — getting it seen is everything. If I could go back, I’d tell myself: “Find a marketer and a developer. Build cool stuff together.”
